I was flipping through Family Handyman magazine (shame on you for taking tobacco money!) and came across a print ad for Natural American Spirit Cigarettes:
The best part about the ad is in the very fine print…
What’s got me so happy? Offer void in MA and where prohibited.
This, my friends, is evidence of a coupon-redemption ban — one example of a point-of-sale policy that will raise the price of tobacco products. (Remember that raising the price of tobacco products is the most effective way to reduce tobacco consumption.)
Interested in a coupon-redemption ban? Follow these links for more information:
- A news article about implementing a coupon-redemption ban, among other provisions, in Northampton, Mass
- Case study of the Providence, RI price discounting regulation (with court battle info!) from partners at the State and Community Tobacco Control (SCTC) initiative
- Point-of-Sale Tobacco Policy Guide from Washington University and TCLC
- 2012 Public Health Law Center (PHLC)/Tobacco Control Legal Consortium (TCLC) Webinar: Policy Options for Restricting Tobacco Sampling and Couponing
- Coupon Redemption Fact Sheet from Municipal Tobacco Control Technical Assistance Program, Boston, Mass
Talk to your legal team, it’s a ‘green light’ strategy! (See p. 16, here. in the Point-of-Sale Policy Guide)
