Set up to fail? Reverse is also true.

I am grateful to see this truth telling about what it can mean to have an idea and start a nonprofit. The gist of the story is that a talented well-intentioned person had an idea, won a pitch contest and secured $1 Million in seed funding, and now, three years later, is closing down the nonprofit they started because they have “been unable to identify a sustainable financial model for (the) broad vision”.

I totally get it.


We launched Counter Tools in 2012 with an idea and an opportunity: A $50,000 contract with a nonprofit organization in one midwestern state. Months later we secured 501c(3) status on a fee-for-service educational services contracting model.

Over the years we fixed software bugs, added software functionality, tweaked our training materials, revamped our training materials, revitalized our software… all the time alternately disappointing and delighting ourselves and our loyal and growing tribe.  We almost sank. We swam. We worried about sinking. We swam harder. Today we keep swimming.

Today we work in 18 states. Our FY16 tax return will show $1.1 Million in revenue. We aim each day to never lose sight of the value of the partnerships we have created. We have people who believe in us, and they show it by navigating bureaucracy to secure contracts and book training schedules.

What’s the difference between Counter Tools and any other fledgling nonprofit? One could say we are all set up to fail from the start. One could also say we are all set up to succeed from the start.

I’m going with the latter. And, I’m going back to work now. Today is the day I settle on a pricing strategy for our newest software tool: asking our tribe to support what it really costs to break new ground and make an impact.

Onward for health!





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